After certification, CFPs® also focus on financial planning, investment strategies, and wealth management.
Generally, CFPs® offer two main types of services—financial advice and financial planning. A CFP® can help with a particular financial challenge or work with you to develop a comprehensive financial plan.
Similar to a financial advisor, CFPs® may focus their practice in certain areas, such as equity compensation or insurance planning. Others may have expertise in dealing with certain kinds of situations, such as military families or clients with multiple businesses and complex finances.
Finding an advisor that's right for you
Whether you decide to work with a financial advisor or CFP®, find an advisor that puts your interests first–this is what’s known as a fiduciary. Many financial advisors are fiduciaries, but some are not. All CFP® professionals however are fiduciaries as they have committed to the CFP® board and are required to act in their client’s best interests.
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